Meta Ads
WhatsAppThe client
Instituto Médico Masculino operates in the men's health market, a segment where patients research discreetly and decide on treatment after a conversation.
The goal was to turn Instagram into a predictable booking channel, sending directly interested prospects into a conversation with the clinic's team.
The challenge
- Generate qualified demandAttract men with a real interest in a consultation, not just likes.
- Conversation before the consultationSend interested prospects straight to WhatsApp and Direct, where the booking happens.
- Cost under controlKeep the cost per conversation low so the paid consultation is worth the investment.
What Nume did
Instagram message campaigns
Conversation-objective ads that open the clinic's WhatsApp or Direct with one click.
Audience and creative testing
Multiple campaigns running in parallel to find which audiences and messages generate the cheapest conversations.
Budget for what performs
Investment concentrated on the campaigns with the best cost per conversation, with underperformers paused. Discover our paid media management.
From click to consultation
Tracking of conversations and bookings to measure what really matters: paid consultations.
The results
Meta Ads · InstagramResults in 90 daysInstituto Médico Masculino: paid media in 90 days
- +100paid consultation bookings per month
- 1.722conversations started on WhatsApp and Direct
- R$ 6.57average cost per conversation started
- R$ 4.58lowest cost per conversation among campaigns
With R$ 11,322 invested over 90 days, the campaigns generated more than 570 conversations per month with potential patients.
Campaigns over 90 days
| Campaign | Conversations started | Cost per conversation | Investment |
|---|---|---|---|
| Campaign 1 | 305 | R$ 5.51 | R$ 1,680.48 |
| Campaign 2 | 558 | R$ 4.58 | R$ 2,553.45 |
| Campaign 3 | 749 | R$ 6.88 | R$ 5,153.68 |
| Campaign 4 | 11 | R$ 37.55 | R$ 413.01 |
| Campaign 5 | 99 | R$ 15.37 | R$ 1,521.52 |
| Total over 90 days | 1.722 | R$ 6.57 (average) | R$ 11,322.14 |
The campaign with the largest budget generated 749 conversations, and the most efficient one reached R$ 4.58 per conversation. High-cost campaigns, like the one at R$ 37.55, were identified and adjusted, keeping the overall average at R$ 6.57.
Services used in this case study
More case studies
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Nume serves clients in Itaim Bibi, one of São Paulo's main business hubs. Here we host planning meetings, results presentations and strategy workshops.
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Frequently asked questions
What results did Instituto Médico Masculino get with Nume?
More than 100 paid consultation bookings per month and 1,722 conversations started in 90 days, at an average cost of R$ 6.57 per conversation.
How much does it cost to generate a patient conversation on Instagram?
It depends on the market and region. In this men's health case study, the average cost was R$ 6.57 per conversation started, with the best campaign at R$ 4.58.
Does paid media work for medical clinics?
Yes. Message campaigns take the patient straight into a conversation with the clinic, where the booking happens, always in compliance with medical advertising rules.
How much was invested in the case study?
R$ 11,322.14 over 90 days, split between test campaigns and scaling campaigns.