Meta Ads
WhatsAppThe client
Instituto Médico Masculino operates in the men's health market, a segment where patients research discreetly and choose a provider after a conversation.
The goal was to turn Instagram into a predictable booking channel, taking people with a direct interest into a conversation with the clinic team.
The challenge
- Generating qualified demandAttracting men with a genuine interest in a consultation, not just likes.
- A conversation before the consultationTaking interested people straight to WhatsApp and Direct, where the booking happens.
- Costs under controlKeeping cost per conversation low so that the paid consultation is worth the investment.
What Nume did
Instagram messaging campaigns
Conversation-objective ads that open the clinic's WhatsApp or Direct in one click.
Audience and creative testing
Several campaigns running in parallel to find which audiences and messages generate the cheapest conversations.
Budget for what performs
Spend concentrated on the campaigns with the best cost per conversation, and underperformers paused. Discover our paid media management.
From click to consultation
Tracking of conversations and bookings to measure what really matters: paid consultations.
The results
Meta Ads · InstagramResults in 90 daysInstituto Médico Masculino: paid media in 90 days
- +100paid consultation bookings per month
- 1.722conversations started on WhatsApp and Direct
- R$ 6.57average cost per conversation started
- R$ 4.58lowest cost per conversation across campaigns
With R$ 11,322 invested over 90 days, the campaigns generated over 570 conversations a month with potential patients.
Campaigns over 90 days
| Campaign | Conversations started | Cost per conversation | Investment |
|---|---|---|---|
| Campaign 1 | 305 | R$ 5.51 | R$ 1,680.48 |
| Campaign 2 | 558 | R$ 4.58 | R$ 2,553.45 |
| Campaign 3 | 749 | R$ 6.88 | R$ 5,153.68 |
| Campaign 4 | 11 | R$ 37.55 | R$ 413.01 |
| Campaign 5 | 99 | R$ 15.37 | R$ 1,521.52 |
| Total over 90 days | 1.722 | R$ 6.57 (average) | R$ 11,322.14 |
The best-funded campaign generated 749 conversations, and the most efficient reached R$ 4.58 per conversation. High-cost campaigns, such as the one at R$ 37.55, were identified and adjusted, keeping the overall average at R$ 6.57.
Services used in this case study
More case studies
Our office in Itaim Bibi
Nume is based in Itaim Bibi, one of São Paulo's main business districts. We welcome clients here for planning meetings, results presentations and strategy workshops.
Book a visit or an online meeting via WhatsApp +55 15 99758-7720.
Frequently asked questions
What results did Instituto Médico Masculino achieve with Nume?
Over 100 paid consultation bookings a month and 1,722 conversations started in 90 days, at an average cost of R$ 6.57 per conversation.
How much does it cost to generate a patient conversation on Instagram?
It depends on the market and the region. In this men's health case study, the average cost was R$ 6.57 per conversation started, with the best campaign at R$ 4.58.
Does paid media work for medical clinics?
Yes. Messaging campaigns take patients straight into a conversation with the clinic, where the booking happens, always in line with medical advertising rules.
How much was invested in the case study?
R$ 11,322.14 over 90 days, split between test campaigns and scale campaigns.