What is influencer marketing?
Influencer marketing is the strategy of promoting a brand through content creators who have an audience's trust. Instead of the brand speaking on its own, real people show the product in use, share their experience and recommend it to those who already follow them.
An influencer marketing agency connects the brand with the right creators and manages the whole operation: selection, negotiation, briefing, content approval, publishing, boosting and reporting. At Nume, this operation is integrated with social media management and paid media, so that influencer content works harder.
In short: influencer marketing is promoting a brand through trusted content creators. Nume has more than 200 influencers registered in our database.
Our influencer network
Nume has access to more than 200 influencers registered in our database, from well-known chefs and presenters to niche creators with highly engaged audiences. Some of the names in our portfolio:
We also produce our own content with creators through Studio Nume, such as the videos with chef Erick Jacquin.
Types of influencer
| Profile | When to use | Key strength |
|---|---|---|
| Celebrities and well-known chefs | Launches and large-scale campaigns | Instant recognition and authority |
| Macro-influencers | National and awareness campaigns | Wide reach with credibility on the subject |
| Micro-influencers | Regional and conversion activity | High engagement and a loyal audience |
| Content creators (UGC) | Ads and content for the brand's own channels | Authentic content at lower cost |
What's included in influencer management
- StrategyObjective, audience, messages and formats for each campaign.
- CurationSelection of influencers by audience, genuine engagement and affinity with the brand.
- Negotiation and contractsFees, deliverables, usage rights and deadlines.
- Briefs and scriptsClear direction that respects each creator's voice.
- Content approvalReview before publication, with care for the brand.
- BoostingUsing creators' content in ads to extend reach.
- TransparencyAdvertising labelled in line with Conar's Influencer Advertising Guide.
- ReportReach, engagement, clicks, coupons and sales for each activity.
We follow the Conar guidelines on advertising by influencers, to protect the brand and the public.
How it works, step by step
Campaign objective
Launch, sales, brand awareness or event presence.
Influencer selection
We put together a list of profiles, figures and estimated results for approval.
Negotiation and briefing
We agree the terms and align on messages, formats and timetable.
Production and publishing
We oversee production, approve the content and coordinate the posts.
Boosting and reporting
We amplify the best content with paid media and present the results.
Food brands we work with
Experience with food, drink and food service brands such as Jardineira Grill, JAH Açaí, Melten, Serigy, Fulya Guaraná, VaBene and Água Dias D'Ávila.
Organic Google · SEOResult in 60 daysJardineira Grill: organic results
- 12korganic website visits in 60 days
- 4.609directions requested on Google Business Profile
- 1.815calls made directly via Google
- +600kviews on organic reels
SEO, local SEO and social media results for a steakhouse in São Paulo.
See the full Jardineira Grill case study.
How much does a campaign with influencers cost?
The investment combines the influencers' fees, which vary with audience size and formats, and the agency management, which includes strategy, curation, negotiation, approval and reporting. Campaigns with micro-influencers tend to cost less and deliver higher engagement. We build the proposal around the brand's budget and objective.
Related services
Our office in Itaim Bibi
Nume operates in Itaim Bibi, one of São Paulo's main business hubs. Here we welcome clients for planning meetings, results presentations and strategy workshops.
Book a visit or an online meeting via WhatsApp +55 15 99758-7720.
Frequently asked questions
What does an influencer marketing agency do?
It selects the right influencers for the brand, negotiates, briefs and approves the content, coordinates the posts and measures campaign results.
How many influencers does Nume have?
Nume has access to more than 200 influencers registered in our database.
Does influencer marketing work for food brands?
Yes. It is one of the sectors where recommendations from real people have the greatest influence on purchasing decisions, especially with video content.
How much does it cost to hire an influencer?
It depends on audience size, formats and usage rights. Micro-influencers tend to cost less and deliver high engagement. Nume builds the proposal around the brand's budget.
How do you measure the results of an influencer campaign?
By reach, engagement, clicks, coupons, sales and growth in the brand's followers, consolidated in a report at the end of each activity.
Does influencer advertising have to be labelled?
Yes. We follow Brazil's Conar guidelines so that all advertising by influencers is clearly identified.